Conventions Analysis of Advertisements

Album Advertisements

From looking at these two advertisements, I should either be basing my own product on a main picture of my artist (Amelia) so it could also appear on the front cover of the album or make it relevant to the music video with a piece of artwork. If I decide to use an alternative image to the album front cover, I will make sure that it reflects my genre (Pop/Rock). All other conventions I will include are in bold on the two existing advertisements.


Concert Advertisement

I have also researched into existing concert advertisements in case I decide to create one for my own product. Therefore, if I do, I will use this as my inspiration.


Overall Codes and Conventions of an Album Poster

The purpose of a magazine advert for an album is to persuade people to purchase the album. In order to create a successful album advert, a similar pattern and approach is usually adhered to when devising one.

• Colour: A similar colour scheme must be used in conjunction with the album itself – therefore people will recognise the album when they see it in its physical form.

• Typography: This is a key feature of album posters – the font in which the poster is written must follow the font used within the digipak; in order to create cohesion between the products.

• Band Name: The Band(s) name is arguably the most important part of a poster, as the poster is made to advertise the artist and their music. Publicity will be expanded through the inclusion of the band’s name as people will instantly recognise it.

• Album Art / Image: Album covers are not essential on an album advertisement – however, if it is included, it makes it easily recognisable for an audience when they see it available online or in its hard format: CD.

• Language: Album posters often consist of short declarative sentences – explaining the basic features of the album, date of release and any other further information that persuades an audience to go out and purchase the album, before it sells out.