Audience Research - Demographics

Demographics are based on factors such as gender, psychographics, age, education, subcultures, geographical location and lifestyle. Demographics help organisations learn more about a population's characteristics for many purposes - in this case, I am using demographics for market research; to help me produce a music video. It is important to understand demographics when producing a product as it helps identify the ideal consumer. Therefore, by carrying out my audience research in depth it will allow me to make conscious decisions that will have a positive impact on the music video I produce.

Social Demographic Table:

The following table shows the genres of music that generally appeal or relate to the Social Demographic Table above:

Example of Each Genre

Classical:

Pop:



Rock:



Golden Oldies:



Disco / Country:





Rap / Heavy Metal: