- Performance Clip - when a music video mostly shows an artist (or artists) singing or dancing.
- Conceptual clip - When the clip shows something else during its duration, often with artistic ambitions.
Bordwell and Thompson (1997) offer two distinctions between story and plot which relate to the diegetic world of the narrative that the audience are positioned to accept and that which the audience actually see.
They based this on Russian film theory:
- Fabula (story) is all the events in the narrative that we see and infer. The fabula is defined as the chronological series of events that are represented or implied.
- Syuzhet (plot) everything visible and audibly present before us. Syuzhet is considered to be the order, manner and techniques of their presentation in the narrative.
Image Essay: Beyonce - Pretty Hurts
Sven Carlsson (1999) suggests that music videos in general
fall into two rough groups: performance clips and conceptual clips. Beyoncé’s
music video ‘Pretty Hurts’ falls into the performance clip as it contains
mostly filmed performance – showing her, as the vocalist, in one or more
settings; a beauty pageant (on stage), backstage, her audition, at home, toilets,
gym and the doctors. The video contains a combined performance of song and
instrumental elements with a visual story that is easy to follow. The nonlinear
narrative contains flashbacks and flash-forwards – taking the audience on a journey
to show the negative effects that beauty pageants have on women. Furthermore,
the narrative portrays a powerful message to both women and men in society that
it is inner beauty that is important.
Bordwell and Thompson (1997) offer two distinctions between
the story and plot which relate to the diegetic world of the narrative that the
audience actually see. They based this on Russian film theory. The fabula
(story) is all the events in the narrative that we, as an audience, see and
infer. The fabula is defined as the chronological series of events that are
represented or implied. The syuzhet (plot) is everything visible and audibly
present before us. Syuzhet is considered to be the order, manner and techniques
of the video in the narrative. Within the video ‘Pretty Hurts’ Beyoncé takes
part in a beauty pageant to take the audience behind the scenes into society’s take
on beauty and how it doesn’t bring you happiness and doesn’t move you forward
in life. The video shows some of the lengths that women go to in order to fit
in.
In one scene, Beyoncé poses with dotted lines on her face as if she is
being prepped for surgery – as an audience we infer that she is doing it out of
the immense pressure that she feels from society. The lyrics within this part
of the music back this idea up “It’s the soul that needs surgery” – suggesting that
society’s idea of beauty needs to be re-visited and re-thought. “Plastic smiles
and denial can only take you so far, then you break when the fake decade leaves
you in the dark, you left with shattered mirrors and the shards of a beautiful
girl” – these powerful lyrics propose the idea that we all need re-educating
about what beauty is as this is the reality to what happens to young women.
To conclude, it is evident that Sven Carlsson and Bordwell
and Thompson’s theories apply to Beyone’s music video ‘Pretty Hurts’. Also, that
it is obvious to the audience that there is a clear narrative structure –
making it easy to follow and understand.
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